Strengths

In doing my marketing plan on Sports Supply Group I found many advantages that SSG has when doing business. First of all SSG is about 5 times larger than their nearest competitors which are Sportime, Gopher, as well as Flaghouse in which all those companies are strictly catalouge sellers. This is another advantage that SSG has on it's competition in the fact that we have 250 different reps around the country that meet face to face with our customers. SSG prides themselves in providing excellent and loyal customer service and that is a major key that helped put them ahead of the competition.