Critical Issues

Every company has it's strengths that keep the company running smooth and puts them ahead of their competitors. However, also every company has critical issues that they need to be aware of! For Sports Supply Group it is the economy that is affecting them. SSG bases most of their profit from schools and with the economy the way it is many schools do not have the funds to buy a large amount of athletic products. This could be harmful to the company but with the right approaches can be overcome.